by SalvagedStudio » Sat Jul 26, 2014 11:32 am
Hello Everyone,
It might be the artist in me, but I had a hard time with categorization for my project. I'm a jewelry metalsmith and my project is raising funds for my first wholesale craft market next month in New Jersey. I consider myself and artist, not a fashion designer. So, I was disappointed not to find a metals or jewelry category under the main Art category.
I've played around a bit with categories for my campaign in hopes of increasing Kickstarter direct traffic. For now, it's under Fashion/Jewelry which seems the most obvious place. However, I find their categories very narrow/limited and worry that those who are into art jewelry and upcycling might not look there.
Can anyone recommend articles or blog posts someone could suggest on how to get to your target market (or perceived target market) through use of categories?
Thanks!