by dawnbrown » Wed Jun 12, 2013 6:55 pm
I am considering it.
I'm concerned that I have burned my bridges with my social network. With our paid Facebook advertising and boosted posts, etc. we were reaching about 103,000 people. At the end of the second week into our Kickstarter campaign, there was a MASSIVE drop in our reach. Everyone dropped House of Monsters from their news feeds. Now we're only reaching about 4,000 people, and they are exhausted from all the posts. We only had 7 backers come from our Facebook followers. I can't go back to that well again.
How can you possibly have a successful relaunch when you've already completely exhausted and your social network?