Hello all!
I'm so excited to have found this group. I recently launched a Kickstarter campaign alongside my father for our new family apparel brand, Live Family. Live Happy.
We pooled our resources and took our line to a few small direct to consumer events, and one big trade show in Orlando- and had an AWESOME response. However, at the time, we didn't know we'd be eventually launching a Kickstarter so we missed out on the opportunity to advertise it ahead of time
. We seem to be really popular with women, and those with large or close knit families.. but our start has been slow since we launched. Anyone have any advice on how to reach out to those women groups?
I have been able to spread the word somewhat via social media, but I'm mid twenties, so most of my interactions are not with our target market.
I'm hoping some of you experienced Kickstarters can provide me with honest feedback- promise my feelings won't be hurt
I'm just concerned we're missing something major here!Thank you so very much for any input you all can provide! I love, love, love our line and family message- hoping to be able to make my living promoting, supporting and empowering families everywhere!
http://www.kickstarter.com/projects/184 ... matters-mo (Not sure if I attached the URL correctly at the top...?!)