by Ingrid_Wolf » Sat Apr 05, 2014 1:54 pm
First of all, you should think up Stretch Goals! Maybe some additional art prints if you reach 1,500 pounds? A photo album of your film and its mountain setting if you raise 2,000? An additional behind-the-scene film available to download by all your backers if their total number is 50? Any other thing you can come up with! Just check it to be tangible, feasible, and the one you'd love to get yourself.
The main point is to give your backers a clear objective. They must SEE what additional perks they get if they invest more in your campaign. It is also important that these perks, in case of a stretch goal unlocked, are received by all backers, or the majority (those above a certain pledge level). That will motivate your existing backers to share the information with their friends.
IMHO, you saying, "We may have used extra funds for this, this, and that" does not motivate people to pledge more, as they see they've already helped you reach your main goal and so can relax, but setting a new goal and offering a new reward does.