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Kalaxian · by **Kalaxian** » Sun Jun 30, 2019 9:47 pm

Yokle USB wrote:I think there are some good international media databases out there if you google it.

Got any links?

jbs230 · by **jbs230** » Sun Jun 30, 2019 10:10 pm

Cision is pretty good

FerryBags · by **FerryBags** » Sun Jul 07, 2019 11:51 pm

jbs230 wrote:Cision is pretty good

Muckrack is better though. Has been for quite some time

nomlinz · by **nomlinz** » Tue Jul 30, 2019 7:58 pm

Here's an excerpt from "THE Crowdfunding PR Strategy That Works: 2019 and Beyond"

Rule number one is you should not be emailing the generic press@outletname.com email or using the website’s generic contact form.

Take the time to find the journalists that have shown an interest in you, your cause or related topics before. These include:

- Journalists who have featured you or your company before. They already know you so bonus points!
- Journalists of your Local Press / in the city where you or your company are based, or where the project is happening. These guys want to know what is happening in their local area and are often overlooked for “national press”.
- Journalists of your National Press who have featured a similar campaign or cause before. They’re the ones already talking about issues relating to your project and are the most likely to want to publish your story.

There are some great free tools online to help you access the right journalists and their contact details. An effective way of doing this:

- Head to https://news.google.com/
- Click on ‘Advanced search’ and fill out the relevant search terms to find at least 5 contacts for each of the 3 categories above and build a list of articles and journalist names, grouping them by journal.
- Do a Google Search for ‘Journalist’s Name + contact details’ or go to the contact page of the journal or newspaper to find out the email format the company is using.
- If you REALLY can’t find their details you can also email the editor or use the online contact form, but this should be your last choice.
- Limit your search to articles published in the last 1–2 years to make sure it’s still relevant.

Another clever trick is to do a reverse image search of similar campaigns.

If you’re launching a new product targeted towards those who need help focusing and concentrating, grab images from a campaign like Fidget Cube and drop it into Google image search.

You’ll find a large database of outlets that covered that exact campaign.

Clicking into each of these articles will allow you to find the journalist. Voila!

Now let’s go a little deeper and look for bloggers in the same niche you’re looking for.

A simple Google Search will turn up blogs and other influencers in your identified niches.

If you’re not sure how to do this, just type the following into the Google search bar

“TOPIC” + Blog

Once you review each blog, you will become more acquainted with who contributes to it, comments on it, and reads it.

To get an even deeper sense of the blogs target audience, look at their Facebook, Pinterest, Instagram, and Twitter communities.

This will help you decide if the blog is right for you and if you should reach out to the blogger.

Hope all of this helps! You can read the rest of the blog here: https://crushcrowdfunding.com/the-crowdfunding-pr-strategy-that-works-2019-and-beyond/

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