Facebook ads to build an email list BEFORE launch?
  • timchard
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    Facebook ads to build an email list BEFORE launch?

    by timchard » Mon Feb 01, 2016 12:49 am

    Has anyone used Facebook ads to build an email list before launch? Or do you know of any campaigns that have?

    I am writing an article on pre, during, and post funding with Facebook ads. Looking for as much input from creators as possible!

    Tim


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    hyperstarter
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    Re: Facebook ads to build an email list BEFORE launch?

    by hyperstarter » Mon Feb 01, 2016 3:57 am

    Hi Tim, I haven't personally used FB to collect emails (I'm guessing directing them to a landing page > enter their email > then pitch the emails before/during the campaign).

    I'm interested in your article though, perhaps we could collaberate? Where will you look to place the article?
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  • timchard
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    Re: Facebook ads to build an email list BEFORE launch?

    by timchard » Mon Feb 01, 2016 9:56 pm

    Hi HypeStarter!

    Unfortunately, I'm on an ultra tight deadline! But I checked out your site - nice landing page! A bit mysterious...looking forward to what it starts to become.

    I am writing the article for Ad Espresso. I'll be covering how to use Facebook ads before, during, and after launch.
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    Re: Facebook ads to build an email list BEFORE launch?

    by willz » Tue Feb 02, 2016 7:40 am

    Is it useful to get the email via facebook?how many do you get now?
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    Re: Facebook ads to build an email list BEFORE launch?

    by Alanrick » Sun Feb 14, 2016 3:42 pm

    Hi Tim,
    I used FB to encourage likes on a fan-page before launch but not to collect e-mail addresses. What I found is that it helps determine which regions to focus on and to see if FB ads reach my target audience.
    My gut feeling is that because I didn't need to invest much it was a useful exercise but whether or not it is relevant to my KS campaign I can't say yet,
    Alan
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    Re: Facebook ads to build an email list BEFORE launch?

    by drcontempo » Tue Feb 16, 2016 1:44 am

    Tim,

    I would say yes to your question of getting the email list before your campaign, 1-2 months out I'd say. I plan on doing the same before I launch my campaign.
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    Re: Facebook ads to build an email list BEFORE launch?

    by HIKARO » Fri Mar 04, 2016 9:27 pm

    I've used Facebook Ads 3 months before my campaign is LIVE (expecting on March 21st).

    I have gathered roughly 3,000 e-mails, 2900 facebook likes.

    I also been advertising on Instagram as well - Roughly 4,000 instagram followers.

    I'll keep you updated on how it goes!
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    Alvieri Watches
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    Re: Facebook ads to build an email list BEFORE launch?

    by Alvieri Watches » Fri Mar 11, 2016 4:12 pm

    Building email list before the campaign is important but I don't think using FB ads for building email list is a good idea. It's jut not cost effective. It will be more effective to use FB ads when the campaign has started.
    For instance: Your FB web link ads generate 1000 visitors.

    If you use it to build email list. you should consider open rate (very good: 50%) and CTR (very good:30%).
    FB web link ad will generate landing page traffic: 1k
    when the campaign starts, u will send newsletter to your list. Your kickstarter page traffic from your mailing list will be around: 1k x 50% x 30%= 150 visitors

    If u use FB ads when your campaign is live, all of your traffic will go directly to your kickstarter page: 1000 visitors.

    Perhaps, the conversion rate for email campaigns is higher than the conversion rate on FB ads but I don't think the difference is really big.
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    Re: Facebook ads to build an email list BEFORE launch?

    by Alvieri Watches » Thu Mar 17, 2016 7:04 am

    HIKARO wrote:I've used Facebook Ads 3 months before my campaign is LIVE (expecting on March 21st).

    I have gathered roughly 3,000 e-mails, 2900 facebook likes.

    I also been advertising on Instagram as well - Roughly 4,000 instagram followers.

    I'll keep you updated on how it goes!

    Hikaro, Can I know how much did you spend on FB ads to achieve those results?
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    Re: Facebook ads to build an email list BEFORE launch?

    by sbriggman » Tue Mar 22, 2016 6:37 pm

    Has anyone used Facebook ads to build an email list before launch? Or do you know of any campaigns that have?


    I have a GREAT example of this. Bryce from the Raven kickstarter campaign, which raised a little over $1 million, shared exactly what he did with Facebook ads.

    He talks about it all on the podcast we did.

    See: http://www.crowdcrux.com/the-system-rav ... ckstarter/

    Hope it's helpful!
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    Submit a free press release for your Kickstarter campaign here.

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