Do Press Releases work? (free or premium)
  • User avatar
    Bag Hero
    -- Junior Member --
    -- Junior Member --
    Posts: 11
    Joined: Tue Jun 30, 2015 7:31 pm

    Do Press Releases work? (free or premium)

    by Bag Hero » Fri Jul 10, 2015 12:45 pm

    Hello,

    We are working on our relaunch and the biggest concern is getting enough press. On our first campaign our conversion numbers would be considered quite good (5.5% video play to backer) but we didn't get nearly enough traffic. We know we have to do something different this time.

    But what? Press releases?

    In our research we found more people saying don't waste your time with Press Releases because they don't work. The consensus say to find a few relevant media outlets and try and create a repoire with them, join their Twitter, make comments and then when it comes time to ask them to cover your campaign you will have a better shot. Obviously this takes a long time and there are no guarantees.

    I would love to hear from other creators on their experience with using Press Releases, what worked? what was a waste of money? Did the free one's make anything happen for your campaign?

    Thanks.
    Last edited by Bag Hero on Fri Jul 10, 2015 4:28 pm, edited 1 time in total.


    A chip clip on Steroids!
    http://BagHero.com
    Makes your bags STAND UP!
    Coming to Kickstarter soon.
    Sign up Now for DOUBLE REWARDS!
  • User avatar
    Bag Hero
    -- Junior Member --
    -- Junior Member --
    Posts: 11
    Joined: Tue Jun 30, 2015 7:31 pm

    Re: To Press Release or not?

    by Bag Hero » Fri Jul 10, 2015 3:22 pm

    Thanks Vanessa :)
    A chip clip on Steroids!
    http://BagHero.com
    Makes your bags STAND UP!
    Coming to Kickstarter soon.
    Sign up Now for DOUBLE REWARDS!
  • digitalgirlie
    -- New Member --
    -- New Member --
    Posts: 1
    Joined: Mon Jul 13, 2015 5:44 pm

    Re: Do Press Releases work? (free or premium)

    by digitalgirlie » Mon Jul 13, 2015 5:48 pm

    Was wondering if you go a satisfactory answer on this..... The company I represent has asked me about them and I'm just not sure it's worth the time (other than using it as a post on our corporate blog.) If you get a chance, please post up and update.
  • User avatar
    thegadgetflow
    -- Veteran Member --
    -- Veteran Member --
    Posts: 122
    Joined: Wed Aug 27, 2014 8:24 am
    Location: New York, United States
    Contact:

    Re: Do Press Releases work? (free or premium)

    by thegadgetflow » Fri Jul 17, 2015 9:06 am

    They work if you nail the introduction and have a great presentation of your product (mediakit, landing page) then I guess the last step is to find 100% targeted authors and editors to pitch your idea NOT random authors that write for mashable for example...
    ---------------------------
    Submit Your Project - Get 10% OFF w/ Code: KSF10
    ---------------------------
    As Seen On: Entrepreneur, Forbes,
    ---------------------------
    We are listed on Kickstarter and Indiegogo as Experts!

Who is online

Users browsing this forum: No registered users and 16 guests