ralphk wrote:I paid for a service to author and 'blast' my press release and a week into the campaign I've seen close to zero benefit from it. Friends of mine that had launched a number of Kickstarters themselves had adviced me against spending the money and I should have listened to them. I think it may be worth signing up with agencies that have strong relationships with journalists and bloggers in the particular domain of your project. These will be more difficult to find and could be very pricey.
Psychologically it's difficult not to take advantage of the 'blasting' services because you feel like someone out there will run with your story. Unfortunately the reality is the many of these types of PR blasts go totally unnoticed. Better off investing your time and money focused on specific publications, bloggers and journalists.
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