I've been thinking about this more and more after doing an
article series for Fulfillrite. Basically, I interviewed their customers who had been successful on Kickstarter and took a peek into their current operations. Some of the businesses are very successful!
At the same time, there are many Kickstarter projects that are successful and then don't turn into businesses afterwards. Is that a bad thing? I don't necessarily think so. It's true that Kickstarter is meant to help finance new creations, but not all creations or inventions lead to new businesses. Some are good standalone products that don't have to be something bigger.
This is probably more true of creative projects (artwork, publishing, games) than design products. Do you intend to turn your project into a business after Kickstarter? Is it a hobby or are you doing it for fun?