by nomlinz » Tue Jul 30, 2019 8:04 pm
Yes and no.
Since they are now quite popular, they have a pretty strict criteria on who they'll agree to work with. Now, they'll begin work with your campaign once you reach about $150K raised and have about 15-20 days left on your campaign.
Their strategy for success is to run advertising for your campaign using the hundreds of thousands of backer email data they've accumulated from previous campaigns. Success comes if your backer profile matches well with a backer profile from a previous campaign. With this, they can scale up spend for their advertising and get you backers at a pretty solid return on investment.
However, if your backer profile is a bit different from what they've seen in the past, their main strategy will not work for your campaign.
One thing to also note is that in order to be successful in the long-run, you can't just keep capitalizing on secret email lists and backer lists from a company like Jellop. You'll need to find your own audience, one that converts into dollars.
So if you're looking to actually put money into advertising, it would be wiser to find actual audiences for your particular campaign (do this yourself for with some other agency that doesn't just use previous backer data) so that you can continue using that into the foreseeable future.
Hope this helps!
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