I thought of implementing something similar during our campaign. The concern I would have is the same concern for the whole fake Likes problem on Facebook and social media marketing. You might be motivating the wrong people to be champions of your project. I have not seen this done for any campaign before, but I would be curious to see it used. What do you currently have in mind?
My Facebook and Twitter did get some amount of likes and retweets. But it does not drive any pledge. Is it because of perks pricing or the picture look bad or some other reasons? I don't know...
That's pretty spectacular. I would love to hear about the results of that effort when the campaign is over. I really enjoyed watching and reading through that campaign. Those folks did a great job
We are launching tonight and are incorporating some sort of referral/reward mechanism in our campaign. I wonder if it will work, but we think it is worth a try.