Any ideas on what blogs to pitch my KS to?
  • andygb4
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    Any ideas on what blogs to pitch my KS to?

    by andygb4 » Thu May 01, 2014 3:18 am

    Hi everyone,

    I've read this article from CrowdCrux (what-blogs-should-you-reach-out-to-t2027.html) and many others about pitching to bloggers and other places, but I can't seem to find any that fit my market.

    My kickstarter is having trouble getting off the ground (about 1.5 days in), so far 7 of my 8 pledges are from people through our facebook campaigning, and I'm trying really hard to find blogs to pitch my Kickstarter to.

    Here's my Kickstarter page: https://www.kickstarter.com/projects/54 ... king-games

    As you can see, I am trying to raise money to print 3 drinking games. They're board games, and they're Sports themed.
    The problem is that I can't find any blogs that relate to this kind of market.

    Sports blogs are almost always about actual sports news, and usually quite professional so they wouldn't post about drinking games.

    And I haven't found any blogs about drinking games. Only websites that simply list the same usual games (card games, beer pong, etc).

    And then there's all the board game sites, which there are many of. But the issue here, which I experienced first hand, is that it is a very "nerdy" market, so they really don't like sports. I spoke to lots of people on these sites before my launch, and time after time, they would tell me how they literally hate sports lol.

    Tonight I also tried to hit some really big twitter accounts about sports, that post some fun and humorous tweets, hopefully I can get a response from them. Until then, I will continue to search for anything that could help me gain some traction.

    So if anyone has any ideas of where I can try reaching out to, I would greatly appreciate it!
    Thanks for hearing me out :)


    Happy Hour Drinking Games are fun, interactive, and competitive table-top drinking games that are played on waterproof boards. Come take a look at our Kickstarter here: https://www.kickstarter.com/projects/545444871/happy-hour-drinking-games
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    therriaultk
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    Re: Any ideas on what blogs to pitch my KS to?

    by therriaultk » Thu May 01, 2014 4:34 pm

    Hi, I see how finding blogs in your category might be a challenge. Twitter is pretty useful, if it were me I would try to optimize my reach using hashtags. One of your games has to do with NHL playoffs, which are happening now so maybe using that tag could get a lot of people who might not have otherwise seen your project to take a look? Just a thought. Also just reaching out to the young adult crowd and sports fans, and encouraging people who have a lot of friends in that category to share. I like the fact that the games can be written on and are spill-proof. Your intro video was engaging, but I would have liked to see a breakdown of where the funds will be going on your Kickstarter page. Best of luck with your project!
    Community Manager - CrowdCrux.com
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    sbriggman
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    Re: Any ideas on what blogs to pitch my KS to?

    by sbriggman » Thu May 01, 2014 5:30 pm

    One tip: If you go to google and click "Web Search" and filter by "past month," and then you input key headlines like "drinking card game" or "new drinking game," you can see all the website and blogs that have written about those topics in the past month.

    http://www.drinkinggamezone.com/drinkin ... ardmaster/
    http://www.reddit.com/r/DrinkingGames
    http://forplayblog.com/tag/drinkinggame/
    http://www.fastcompany.com/3029651/the- ... e-creative
    http://www.drinkinggamesguru.com/kings-cup/

    Tip #2 - Find similar products, plug them into google, search by time, see which blogs they got on (or use google blog search)

    Tip #3 - Find the picture of a similar product and do a "google search by image" http://images.google.com/imghp?hl=en

    You need to upload an image and then it will find all the websites that feature that image. It will show you which websites certain products are getting on.
    Learn how to succeed on Kickstarter: here.
    Submit a free press release for your Kickstarter campaign here.
  • andygb4
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    Re: Any ideas on what blogs to pitch my KS to?

    by andygb4 » Thu May 01, 2014 5:36 pm

    Hi Therriaultk, thanks so much for the suggestions. I've taken to Twitter lately, but I love the idea to target the NHL Playoffs specifically. It's a lot easier to market to someone who enjoys 1 of our games themes, than to market to them using all of our boards generally.

    And thanks for the feedback on our product also. As for the breakdown, i see your point. We vaguely mention that the money is going towards bigger print orders. But maybe I should mention some amounts or percentages, and be more precise about what will be used for what.

    And thank you Sal for the Tips, sometimes the solution is so simple!
    I'll get to work on that right away!
    Happy Hour Drinking Games are fun, interactive, and competitive table-top drinking games that are played on waterproof boards. Come take a look at our Kickstarter here: https://www.kickstarter.com/projects/545444871/happy-hour-drinking-games

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