Announce stretch goals before or after you hit your goal?
  • User avatar
    sbriggman
    -- Veteran Member --
    -- Veteran Member --
    Posts: 3488
    Joined: Sat Apr 20, 2013 6:49 pm
    Location: NYC

    Announce stretch goals before or after you hit your goal?

    by sbriggman » Mon Oct 06, 2014 6:01 pm

    I'd like to get a small discussion going on whether or not you should announce stretch goals from the minute you launch, when you are nearing your goal, or when you've reached your goal.

    Personally, I think you should announce them only once you've hit your goal, but you should begin to think of the logistics once you hit the 60% mark (sooner if they are complex). I think the exception to this would be if there is a super compelling stretch goal and you have an established audience and know that you will hit your goal very soon, meaning within the first 3 days. Then, it might make more sense to announce them from the beginning to get people excited about spreading the word about your project to hit them and since you will have a lot of momentum initially, it will help sustain it.

    Thoughts?


    Learn how to succeed on Kickstarter: here.
    Submit a free press release for your Kickstarter campaign here.
  • jonfontane
    -- New Member --
    -- New Member --
    Posts: 8
    Joined: Mon Oct 06, 2014 7:26 pm

    Re: Announce stretch goals before or after you hit your goal

    by jonfontane » Mon Oct 06, 2014 7:42 pm

    I was in a bind with my project (def a rookie mistake). My project has been up 5 days http://kck.st/1CGkLTE The anodizing of the aluminum can be costly if we don't hit minimums or at least come close. Set a funding goal probably to low and then had stretch goals to add the colors (red, blue and green). No one has commented on it but if I had to do it again I would have raised the funding goal and probably added the stretch goals a bit late.
  • User avatar
    Dave's Meat & Nuts
    ___________________
    ___________________
    Posts: 63
    Joined: Tue Oct 07, 2014 10:09 pm
    Location: Napa Valley California
    Contact:

    Re: Announce stretch goals before or after you hit your goal

    by Dave's Meat & Nuts » Tue Oct 07, 2014 10:20 pm

    I say have one stretch goal when you launch. Know what the next 2 or 3 could be and add them as you get closer. Makes for great backer updates.
    https://www.kickstarter.com/projects/15 ... nd-flavore

    All natural awesome flavors of Beef Jerky & Roasted Nuts, now live on kickstarter.

Who is online

Users browsing this forum: No registered users and 11 guests