In our search for a public relations agency to partner with we found:
Crowd PR. Our team has a big upcoming crowdfunding campaign. We have full programs planned for: advertisement, paid media, product reviews, influencer marketing, and media relations. More than anything, we need to get featured in big tech outlets (like TechCrunch). I have heard in the startup community that the conversion rate from them is high, and this is a must for us to succeed.
I talked with their sales rep, and journalists are something they always target - primarily traditional online media, as well as popular youtube channels. Their strongest case study seems to be a campaign named Amabrush which raised an astounding amount of backer funds. Although I am sure they did some other sales magic (especially facebook ads) I am certain that they played an important role in their fundraising. Or am I wrong?
I see on their website, they have a message displayed in regards to Amabrush:
- amabrush study.png (234.26 KiB) Viewed 1573 times
We are unable to understand what they mean in the reference section part. The words in their sales copy do not make sense to me. Perhaps others here can help me translate. In terms of other verification techniques, I see their website has less than a million monthly visitors which feels low to me. Here are the web traffic stats:
https://www.similarweb.com/website/crowd.prAdditionally, their facebook page has only 500 likes. Personally, I would expect over 50,000 likes. Here is their social profile to check out:
https://www.facebook.com/crowdpragencyAfter a bit of investigation, I was also able to find another page they set up, but it is for past clients to write about them. It says it is currently not being used until they can figure out their strategy though. Here is link to that one:
https://www.facebook.com/crowd.pr.reviewsDoes the community know of any agencies that are willing to work for zero upfront, cover the costs of my ads, and refund me if we do not reach our goal?