Mint wrote:You can use google analytics to track ROI from FB (or anything else) - and I'll tell you I've dropped over 500$ in FB adds and tried every combination of target audiences and image content that would seem appropriate.
I've gotten TONS of clicks to my Kickstarter but ZERO conversions.
This topic is quite old but I'd like to mention sth to newcomers. I just bought and finished the "Seven Figure raising course" from Bryce, who raised over 1M for his Ravean jacket (absolutely worth the money! And better try it at least few months before you launch!). For FB ads he said the same - he was throwing money on garbage until he realized that in order to have success with them, the target audience
MUST KNOW WHAT CROWDFUNDING IS.That being said, he tried to target only and only 3 interest groups: Kickstarter, Indiegogo, and Crowdfunding. Nothing else. No interest connected to the nature of his product. And it was the first time he saw tons of conversions. I'd personally add to that "Men only", USA filter and you can play with their age.
Boosting a post can be 5-10 times cheaper than an ad.
And one advanced strategy - if there is a product, similar to yours, which has been a huge success on Kickstarter, in the interest fields type only its name. E.g., for playing cards - "exploding kittens". This way you kill two birds with one stone - you target an audience which has the interest in playing cards, but also obviously knows what is Kickstarter and uses it.
Track all ads conversions by using a redirects from subdomains. Only this way you can get 100% acurate tracking of it. And make small experiments, 20 USD max. When you see a nice convertion ratio (he said 4X is doable), push hard on it and invest a lot of money. It's important to make it the first days, projects which get funded the first 3 days go much higher in the search results for the whole remaining period.
Hope the above helps someone. Good luck!