by sbriggman » Mon Mar 20, 2017 5:32 pm
Hola peeps!
I have some research out there around the interwebs on this topic. Kickstarter has some good stats too (though it's from their early days)
My basic thoughts are....
60 days is a long time to try to maintain momentum for. If you have a big ad budget, you might be able to, and you really hustle with PR and other avenues.
I find 30 days or less to be effective because it creates a larger sense of URGENCY. This is one of the reasons that I included urgency in my PR course launch, like a bonus that expired 3 days after opening the course and the course closing in one week on Wed the 22nd. Of course, I also wanted to have a more hands-on experience with the people that enrolled in the course before I just start accepting students all year.
If there is no urgency, people will naturally delay a buying decision.
I honestly wish that people were more rationally minded, planned effectively, and took action based out of logical thought.
However, that's not how humans work. Most of us need to feel an emotion that prompts us to take action. A sense of urgency is an emotion that compels action.
In college or school, many of us did the work the NIGHT BEFORE a big essay is due, rather than planning week's in advance and getting it done ahead of time. It's because the night before an exam, there is enough urgency to prompt action.
3. Use organic social media to develop the relationship. Try to get them on an email list for direct selling.
Sal
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