KickstarterForum.org

So some friends of mine started a campaign 4 days ago
https://igg.me/at/spaco/x/3874700

What I noticed after a couple of days by using the analytics tracking is that even if his conversion rate is low 0.1-0.2% ( and he is redoing the video now and some of the content ) the number of people who clicked on a perk is quite high 2%.

Anyone has any experience with this? What do you think might cause people to click on a perk and then change heir mind? I am trying to make a re-marketing campaign for this segment in particular and later down the campaign was thinking of making a discount just for them if my friends agree with it but what I was curious is from other people's experience what might cause this. I know on every page is normal to loose part of traffic and that's how all funnel works ... but this is quite a huge loss for a simple checkout page.

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