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sbriggman · by **sbriggman** » Tue Apr 29, 2014 8:04 pm

Read the full article here: http://dark-acre.com/2011/01/02/indiegogo-post-mortem/

: dark acre postmortem.png (429.39 KiB) Viewed 1207 times

What do you think? Was the post-mortem helpful?

jeanetmarie · by **jeanetmarie** » Thu May 01, 2014 2:59 pm

Yes. The poster was correct. Good incentives are key and social proof essential. There are hundreds of campaigns where there isn't even a picture of the person who created the campaign! People are wary of being rip-off and information about who you are is absolutely essential in order to establish trust. I think too many people think that if they post a campaign, strangers will just support it.

kreefax · by **kreefax** » Fri Nov 21, 2014 6:47 pm

I also agree—incentives are very important! And so is the image you portray. You and your friends may know you're trustworthy, but you need to earn strangers' trust.

I'm uncertain about using the word "begging" however in relation to a campaign. I think these endeavours are about much more than asking for money.

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