Wild: The new Natural Deodorant launched in the UK
  • CharlieBL
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    Wild: The new Natural Deodorant launched in the UK

    by CharlieBL » Wed Jun 26, 2019 2:08 pm

    Hi All,

    Wanted to let you know about Wild, a natural deodorant that is free of aluminiums, sulphates and parabens. We've been working on this for 6 months with over 30 iterations of the product. We have both a roll on range and a stick range.

    We launched our kickstarter a couple of hours ago and are already at 50% funded so all is looking good but would love any extra support from anyone interested - lots of goodies to buy, including of course the deodorant itself.

    For anyone interested - we are raising these funds to create bespoke packaging that removes single use plastic and hopefully plastic altogether.

    Thanks! Link below.

    https://www.kickstarter.com/projects/wi ... lly-works/


  • miscea
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    Re: Wild: The new Natural Deodorant launched in the UK

    by miscea » Fri Jun 28, 2019 12:10 pm

    Hey CharlieBL,

    Great product and campaign! Just visited your page on Kickstarter and noticed you guys have already reached your funding goal. Well done!

    We haven't launched our campaign yet, but if you don't mind sharing, just wondering what you guys did pre-campaign to build up your backers list? We've done some research and have a plan in place, but any additional info/advice would be very helpful! I'm happy to share your campaign with my own family, friends and colleagues.

    Thanks in advance!

    Cheers,
    miscea

    The ultimate hand washing experience
    http://kickstarter.miscea.com
    https://www.miscea.com
  • CharlieBL
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    Re: Wild: The new Natural Deodorant launched in the UK

    by CharlieBL » Fri Jun 28, 2019 12:32 pm

    Hi Miscea,

    Thanks for your kind comments. Would love it if you shared our project.

    Happy to help. We spent £1k on Facebook ads to garner leads. We used KickOff labs landing page on a subdomain on our website so we could use the pixel and got about 18k leads, 5k of which were good quality.

    Then we sent out emails once we launched on KS.

    Of course we also shared with friends and family etc. and launched FB ads quite aggressively too. That got us funded within the first day which was great.

    We're planning PR and influencer campaigns as well, so hopefully we can continue to keep growing!

    Hope that helps!
  • miscea
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    Re: Wild: The new Natural Deodorant launched in the UK

    by miscea » Mon Jul 01, 2019 9:22 am

    Thanks for sharing!

    Sent out a quick msg with your campaign link out to family and friends last week.

    All the best!!
    miscea

    The ultimate hand washing experience
    http://kickstarter.miscea.com
    https://www.miscea.com
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    Vilius
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    Re: Wild: The new Natural Deodorant launched in the UK

    by Vilius » Tue Jul 30, 2019 11:37 am

    CharlieBL, as your project is successfully funded, could you share the numbers (investment, conversion rates), what worked and what didn't work? I'm sure this will be very useful for others members of this forum!
    Download a free bonus "150+ Useful Tools to Maximise Your Kickstarter Campaign" here: https://www.kickstarterbook.com/#bonus

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