by shopsuited » Mon Aug 20, 2018 9:14 pm
Hello everyone!
I wanted to share my Kickstarter campaign with you guys, tell you about my launch strategy, and of course, get your feedback.
My company and product:
My company, SUITED, specializes in luxury dress shirts without the luxury price tag. Our True-Slim fit is designed to be form-fitting for a clean modern look. Many companies claim to be slim fit but are far from it. Many companies also claim to be high-quality but are using low cost fabrics from Asia. We source high-quality fabrics from some of the best mills in Europe and have visited several factories to ensure the production process met our standards. We have a business line and an after-hours line to offer different styles for different lifestyles. To keep costs low, we ship direct to the customer and will never wholesale our product, which significantly increases the margins. We’re launching with 32 styles and our shirt is offered in 16 different neck and sleeve variations.
Kickstarter Strategy:
I’ve already started an Instagram (@shopsuited) to start building followers.
I’ve made a landing page with LaunchRock to start getting email addresses but have gotten little traffic here as I haven’t spent money on ads yet.
I plan on working with Gadget Flow as I’ve seen great reviews about their services.
I am considering backer club, but haven’t made that decision yet.
I am also looking into obtaining a backer list from companies like Backer Database or Krowdster but am finding mixed reviews on both of these. Any suggestions?
I like the idea of a referral program but can’t find reliable info on a good company. Kickbooster has come up from a few searches but still not sure.
I’ll also spend money on Facebook ads during the campaign to drive additional traffic.
I’d be very grateful and interested to hear your input and critique. I plan on launching around September 7th.
Thanks!
SUITED
Instagram:
@shopsuited