Well, I can't be sure which of my marketing techniques actually got through, but I imagine all of them helped.
First I spent hours researching and pitching to different publishing-related websites I thought may be interested in featuring my project. I basically did nothing but market the Kickstarter after work for three weeks straight. I contacted blogs and asked to do guest posts, made sure to have one guest post lined up for the first week. I sent one initial email to
stories@kickstarter.com telling them the story behind my project and asking them to consider it for a staff pick; I included the link to the guest post I wrote on a blog called SFSignal. I talked about why it was an important project to me personally. Then, I asked my backers to write in to that same email address about what they loved about the project. I think three of them followed through. When Adweek's GalleyCat featured my project, I penned another quick email to
stories@kickstarter.com informing them of the news. But of course none of this would have worked if my project didn't appeal to the staff member who picked it. After looking through their previous staff picks, I was fairly sure it would fit in with what they seemed to go for, which is one reason I thought I had an actual shot at getting it.