Also remember to add funds for promotional purposes. Promoting your Kickstarter, Facebook ads, paid tweets, etc... A youtube channel perhaps? Run a competition for dads across America to raise awareness. As for starting later in the week. I wouldnt recommend it. Take in consideration the press cycle. Most bloggers and reporters find their next article’s content by reading other blogs. If you launch Friday or Saturday they don’t have enough office time to write an article on your project, and are unlikely to write anything after it’s no longer fresh and new.
Video was great by the way. I would lose the 1 dollar pledge amount just because of the amount of pledges you would need to hit 25k.
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