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I've run five Kickstarters (fifth currently running) I make art nude photobooks. I have about 180 distinct backers, but a number of them have backed multiple or all projects. I have a few strategies (or at least theories) for keeping repeat backers informed and satisfied.

Space out the projects so they don't get financially "tapped out" or saturated
Deliver rewards on time or early, provide a link to current project when delivering rewards

I also notice that I can run Facebook ads that will reach past backers, but I'm concerned that FB shows the ads too often to a few people who log on a lot.

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aknicholas wrote:I've run five Kickstarters (fifth currently running) I make art nude photobooks. I have about 180 distinct backers, but a number of them have backed multiple or all projects. I have a few strategies (or at least theories) for keeping repeat backers informed and satisfied.

Space out the projects so they don't get financially "tapped out" or saturated
Deliver rewards on time or early, provide a link to current project when delivering rewards

I also notice that I can run Facebook ads that will reach past backers, but I'm concerned that FB shows the ads too often to a few people who log on a lot.

Hey AK,

It's logical that now that you've successfully delivered on several similar projects that people trust in you and your work. Why wouldn't someone want to support your work that they enjoy and you repeatedly follow through on! That's a great thing for you. Good job on that.

Totally agree with spacing out projects to not exhaust the well.

- Tom