Im a huge believer in Facebook marketing, any of my posts most likely has something to do with your Facebook page. And this is one of them. Great campaign, great photos, you show where the money is going, but your following on campaign should be through the roof! with a 5-10 dollars a day, and in the pet loving community you can target your campaign directly at households with pets or several different pet loving communities that already exist throughout Facebook.
Another idea, a Pup muffin with a birthday candle... I know my family celebrates our dogs birthday every year. lol. Good luck and if you need any advice you found an awesome community here on kickstarter forum and you can contact me below anytime.
CrowdFund Genius Like us on Facebook
http://bit.ly/1kdAzSQ