KickstarterForum.org

On Tue, Jul 2, 2013 at 4:37 PM, David wrote:
Hi Sal,

Thanks so much for your amazing advice!

True the pitch did come a bit long into it but everyone was emphasizing how vital the back story is to a campaign so wanted to make sure that was properly covered. Still, we'll do it earlier next time.

I hadn't thought of isolating the tiers and marketing them on their own - as opposed to marketing the overall campaign.. How would you suggest doing that? I.e. if I'm sending a well known blog my campaign in the hope that they'd like it and share it with their readers, how can the tiers be marketed?

Basically, I think its a great way to go about it but my main challenge is that I've already exhausted most of my personal network for this and the key seems to be getting the word out there beyond my circles. If I could do that, I'm sure people would like what they see. Then once I'm much closer I can push the higher tiers to my friends who will help get me over the line.

Do you know of blogs and media outlets that would appreciate a project like this?

One last detail, I made a mistake. There's 6 days left - not 4 so a bit more time..

Much appreciated!

David

On Jul 2, 2013, at 4:00 PM, Salvador wrote:

Hi David,

Thanks for reaching out. That's awesome about CBS News NY. Great video
image quality and claymation. Did kind of wish the pitch came sooner
than 1 minute 30 seconds.

If I were you, with only 4 days left, I would solely focus on
marketing the big tier rewards. You need to double your fundraising
level in 4 days. If you double your early bird sales to date, you'd
bring an extra 400. You can bring in an extra 600 if you fill out your
top 3 tiers. It still wouldn't be enough (1000) and seems like a lot
to cram into 4 days.

I would probably focus on marketing the $75 dollar tier, which equals
more than three of the $20 tier. If you can sell 5 of them per day and
also fill out the top tiers, you'd be in better shape - and then drive
the friend marketing hard for the difference in the remaining
hours/day. Definitely a hard thing to do, but worth the price I'm
sure!

Sal

On Tue, Jul 2, 2013 at 1:26 PM, David wrote:
Hi Sal,

I'm a young entrepreneur and recently launched my 1st Kickstarter campaign
for a cool new product. I realize now - in the last days of my campaign how
little I knew of what I was getting into. I thought that if I rallied the
support of my own circles, it would optimize my campaign and get it out
there beyond my circles to the greater public.

However, after seeing the reality I now know that's not the case. If only I
discovered your blog before I launched.. You're info is so helpful and
really resonates - I just hope its not too late to turn this around.

Regarding my product, everyone who sees the Butler, really loves it as its
very useful, affordable and there's nothing like it out there for MEN. While
its designed for men, what woman wouldn't want the man/men in their life to
be more organized? So the product has wide appeal and the pledges offer it
at a special discount. Anyone man who want to be or remain organized - or
any woman looking for a great gift for a man, this can appeal to.

The backstory in this campaign isn't typical either and I know some find
that interesting too.

http://www.kickstarter.com/projects/206 ... -organizer

CBS News NY just got wind of it too but they didn't mention the Kickstarter
campaign:
http://www.youtube.com/watch?v=00EzqdPe ... video_user

Anyway, if you have any thoughts on what I can do to make this succeed
before its too late, that would be so appreciated. I'm halfway there with 4
days left..

Thanks so much for what you do for the community!

David

When you are mentioning your campaign or if it is being featured on a blog, ask them to specifically mention that tier and to not mention any others and frame it as a special. Crude example: Dominoes always advertises the 2 medium 2 topping pizza for 5.99 each "deal" as opposed to talking about their awesome pizza in general or listing all of their prices for small medium and large.

Finding blogs that are a good fit for your project to pitch (or to guest post on) really just comes down to doing homework. No way to get around it. This article may help: http://www.crowdfundingpr.org/6-tools-y ... our-niche/

Sal