We launched our campaign on 12/31/14. We've had some interest in watching the video but not too many backers yet. I think our biggest mistake was not doing premarketing or having backers lined up for the initial go live .
Our press release should be out soon, but I think it might be too late by then.
https://www.kickstarter.com/projects/itsmychance/itsmychancecomFrom what I can tell, it seem that the more backers there are, the more likely people are to become backers. But the fewer backers there are, the fewer people are willing to become backers.