by BootlegBotanicals » Sun Feb 01, 2015 7:38 pm
Based on our last campaign I would say the biggest thing is to make it a fun experience for the backers. One thing we did was have several levels that had the rewards increase as stretch goals became unlocked, this allowed backers to get excited and share with friends so they got more stuff. It made it really fun for everyone, but you have to be very careful as you are essentially giving away some profit. It worked great for us, we planned well and budgeted for the extras.
When it comes to planning the delivery dates, make sure to figure out the last day it could take to deliver, then add a month or two because stuff happens. Kickstarter allows you to limit the number of backers for a said level... use that feature so you can stagger deliveries if and when you get way over funded.
Marketing is a part of the puzzle but the offering needs to be very compelling. If you get 1,000 people to see your project and you only have a 1% capture rate you are not going to succeed unless you know millions of people. if there is any way to adjust offerings and the message to be more compelling, fun and allow people to win more stuff for sharing you should focus on that before trying to find more eyeballs.
Good luck, hang in there!