In August 2015, Nebia Shower, a showerhead designed to improve your shower experience and cut water usage by 70%, launched on Kickstarter and surpassed its $100,000 goal in just 8 hours. They then went on to double their goal in another 2.5 hours. So how exactly were they able to be so successful?
Social MediaNebia started their social media efforts about a year before their Kickstarter launch with a goal of spreading the word about the product and raising awareness with the general public. While getting started on social media that early is not always necessary, it is important to tailor social media to your needs. They were already doing promotional events and demonstrations at this point, which means they needed to have social media accounts set up. Their social media efforts paid off and their following grew exponentially, especially on Facebook, which now has over 23,000 followers. To learn more about the Nebia campaign and what made it successful, click the link below!
http://artofthekickstart.com/nebia-case ... se%20Study