by Backertree » Thu Jan 14, 2016 8:15 am
Hey Jonathan, I 100% agree with this statement. There seems to be alot more competition and 'saturation' of the crowdfunding market with projects being posted to Indiegogo and Kickstarter more frequently. With so many repeat/similar projects and products emerging, it is getting even harder for creators to distinguish themselves and stand out on the platform.
This competition in the industry does mean that creators will need to prepare their campaigns for longer and make sure they have enough support to back them up prior to launching. Crowdfunders need to focus on educating themselves on what they need to do to get ahead. Now, it is almost a necessity for crowdfunders raising a large amount of money to have an adequate advertising budget.
All the best!
Kind Regards,
Jake
Team Backertree!