Who have you reached out for marketing help so far? For me, I'd replace the graphic in the video with the one underneath it...it's more colourful.
You have quite alot of graphics (circles and text), might be better to break it up as going down the page it all looks a bit too the same!
I'd like to know how sharp it is? Any photos of it piercing anything? Any stress tests you've done? How many times can I use it before it becomes blunt. What can I cut with it? I think you need to approach it from that angle too...for extreme outdoors types too.
Does it come in a box set (with a box?)
Can I buy in multiples (this is where to make your money).
Finally, I really don't like campaigns that have a tier for a tshirt or other stationary. This stuff should be given away for free really, as you're not an established brand yet so it would be free promotion for you anyway.
Hope this feedback helps. If you need further help or with marketing before the launch, get in contact with me via my site.
There are good ideas in what you say, still there are a couple of points that make me think:
- "how sharp it is? Any photos of it piercing anything? Any stress tests you've done?" I thought there's plenty of that in the video. Should I say more about it in the text?
- "Can I buy in multiples (this is where to make your money).": Many of our rewards levels are for buying multiples. Isn't it clear enough?
I don't really have anything negative to say here, really good job. What struck me as kind of odd was the 'Free shipping to US and EU' part. You're shipping from Spain, correct? I'm from Germany and shipping to the US is very expensive. Your reward levels feel kind of low with shipping included. Just checking, so you don't get surprised with the shipping costs for something like this.
Thanks a lot. Yes, I will ship the rewards in bulk to USA and there I will work with a fulfillment company. That's how I try to keep the shipping costs low and avoid customs taxes for the backers.
Yes giftandcoupons, I just updated it adding two animated gifs showing sharpness and stress test, following your advice. Specially for people who don't watch the video. Thanks.
Oh yes, who have you reached out to already? This is probably the most important thing? You've a list of contacts, sites and bloggers? Do they know about you?
Yes I have a list. I'm working on it but it's hard to get positive responses. I already have couple of youtubers and a 4-5 web sites that will post about it. Trying to get more. I think it will be a little easier when the campaign goes live.