Hey man, getting to journalist and getting press is hard. Lots of projects out there. The sad thing is that celebrity tweets are generally what can make or break a project depending on what it is. And journalist know it so unless you're spike lee they can rub elbows with the big kids they are reluctant to write about us little guys. The best thing to probably do is focus on local press, smaller publications that your friends and family and community will see. Start the buzz at home. Hope that is helpful