by sbriggman » Wed Mar 19, 2014 4:43 pm
Did they say they would purchase it? Did they find it solved a problem they had?
If you have not already, I would really spend as much time as you can with bikers and runners. What clubs or organizations are they a part of? What blogs do they follow? What youtube channels? Where do they ask questions or interact online? Do they have any running communities or biking communities they are a part of? What stores do they primarily purchase from?
Again - you may have already answered these. If not, answering questions like these direct from the source will give you a good insight as to where to go about marketing the product.
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