I've heard about Kickstarter through my job working here at the industrial design consultancy, Axis Design. Before I joined this company, they've already finished another successful Kickstarter that evolved into the company "Urbanist Cycling." From seeing the success of Urbanist Cycling, I learned the potential Kickstarter has.
Right now, we've launched another campaign for LooLedge:
http://kck.st/1G2RKSF. Hopefully we can try and see what will happen!