by sbriggman » Tue Mar 22, 2016 6:12 pm
It is a TON of work, no joke. For small raises ($4k isn't small, but in crowdfunding terms), I think one of the better strategies is to really nail down who has seen your campaign or knows that you're doing it, but hasn't taken action. Then you can reach out to them directly, deal with objections, and get them to pledge.
For example, if you sent out a mailchimp newsletter, you see certain people opened it and didn't. You could email the people who didn't open it or get in contact with them via another channel and ask why they haven't pledged. You could also notice the people who opened the email, but didn't take action, and then ask them why. I'll also use a tool like Boomerang in my email inbox to help with follow up and tracking whether or not people have opened my emails.
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