Hi everyone,
I'm the CTO of Novathings and we launched last week our Kickstarter campaign for our product called Helixee :
https://www.kickstarter.com/projects/cguionet/helixee-the-guardian-of-your-connected-lifeHelixee is a connected object that backs up automatically the content of all devices of a family (smartphone, tablets, computers). Each family member can access his backed up data and then share them on a local and remotly accessible private social network. All of the data remain on Helixee, at home.
We noted that nowadays, we are taking more photos and videos than ever thanks to our smartphones and tablets. But without taking time to back them up, a lost or broken device can mean losing precious memories.
We have the choice to back up our data on public clouds, to the detriment of our privacy, or on network attached storage (NAS), which are hard to install and setup.
Plus, we want to share our photos, videos and documents in privacy, without sending them to the Cloud, to social networks or attached to heavy emails which are going to get lost in your mail box.
That’s why we created Helixee, a connected object dedicated to the safety of our entire connected life. With Helixee, we want to offer you the best of both worlds (Cloud & Network Hard Drive), a digital safe that is easy to install and easier to use for everybody, combined with your own private social network.
To launch our Kickstarter campaign, we have worked hard on those several subjets :
- making a video that explains the purpose with a good storytelling : it's clearly not simple, we were too much on the "What" and not enough on the "Why" on the first versions of the video.
- getting a list of bloggers and journalists that could be interested to talk about us : we're still working on it, some of them don't want to talk about a product that is not on the market yet.
- trying to talk about our project on several websites like this one, to reach a community
- sending e-mails to all of our contacts (personal and pros) to let us know about our project ask them if they can help us by backing our product on Kickstarter or simply share the information
Today, after 7 days, we're reaching 40% of our goal, which is really great and we need to keep working hard to reach more backers during the 24 remaining days.
Launching a Kickstarter campaign is like a project into the project and is really important to meet our future customers.
If you have any advices or questions about Helixee or the team, leave me a message in comment, i'll be glad to answer.
And obviously, you can back us and share our campaign to everyone who could be interested :
https://www.kickstarter.com/projects/cguionet/helixee-the-guardian-of-your-connected-lifeHere is our website :
http://www.novathings.com