Yea - I like the landing page idea also. Wrote up a few reasons why (3 reasons to use a landing page for your Kickstarter project) - It spurred a bit of controversy:
http://www.crowdcrux.com/3-reasons-to-u ... -campaign/ @fitacello - Have you checked out any hypebot kickstarter posts or LaunchAndRelease.com?
@eugeneray - My thoughts: If by doing the campaign, you learn more about internet marketing and how to sell products online, I think that the learning experience would be more valuable than the actual campaign because it will continue to yield future dividends. If you outsource it or bring in someone else with that knowledge, you won't learn.