Here's a little write up abou the re-launch:
Proof that Good Projects Don’t DieWalt Disney once said, “All the adversity I've had in my life, all my troubles and obstacles, have strengthened me... You may not realize it when it happens, but a kick in the teeth may be the best thing in the world for you.”
These words are something that I clung to when I re-launched my Kickstarter campaign, Civil Unrest. Just because I had a failed project doesn’t mean I had a project that deserved to die. In fact, Walt Disney himself failed many times before finding success. Most of his classic feature animated movies were deemed failures when they first came out. Movie such as Bambi, Pinocchio and Fantasia only became commercially successful after they re-launched.
Civil Unrest is a project designed to honor the 150th Anniversary of the American Civil War with a custom deck of playing cards. I originally launched early in September with an end date of October 12th. The first two weeks of the campaign saw a lot of backers while the second two weeks fell short of expectations. There came a point when I knew it wasn’t going to make it and I decided to go to the card collecting forums to see if I should cancel the project or let the project fail. I also asked many of my backers what they would like to see done to improve the project.
With the feedback from my backers, I changed a few issues that people had with the design and I made my goal more practical. To me that’s a great feature of Kickstarter, you can gage what people want before investing all the time and effort into creating something that doesn’t sell.
When I re-launched I decided I would give it two weeks opposed to four, because I felt if it was going to succeed it would do so within that time frame. Luckily, within the first week we reached our goal and we still have a week left before the project ends.
I encourage all to come and visit my project, proof that good projects never die.
http://kck.st/1gfY1Cl