by Charles » Tue Aug 12, 2014 11:12 pm
1. You're aiming for a hundred grand, so you had better go into this with some wind in your sails. Your company's website has over five thousand Facebook likes. Hopefully, you can convert this into an initial wave of support to get your project launched with some degree of momentum.
2. But, you want more than just numerical momentum. You want to achieve early visual momentum. When people click on your Kickstarter project page, it had best reach out and slap them, visually. Wow them, to grab their attention, so that they will then want to read the text that you throw at them. You really should consider hiring an artist - more than one, preferably. Your current set of visuals are interesting - but, they aren't exciting. Excitement feeds momentum. It i a force multiplier for it.
3. Toward this end, you should have multiple different full mock-ups complete, if for no other reason than to allow you to utilize photographs that translate into visual interest and visual variety.
4. Your boards, themselves, aside, consider using an artist to craft a look for your Kickstarter project page, art on top of the art for the boards. People often fail to consider fully the value of art created specifically for their Kickstarter project page, itself. Everything is toward a common purpose, including how your Kickstarter project page looks.
5. Create multiple videos, and have different people putting your boards through their motions. Why? Because, each person will likely have their own style and preferences, where riding is concerned. You are after the imaginative - so have some real hotdogs put the boards to the test. Skateboarding is an art form unto itself. The core of that artform is in the individuals, not the boards. The boards don't do they work. They merely facilitate what the individuals do.
6. You have a YouTube channel. Populate it with videos.
7. Spend some time just looking at your Kickstarter project page. Scroll down it really fast. It looks bland, at a glance. You need to hype it up with some vibrant colors. Currently, your draft page is bland, personified. Visually, the text aside, it doesn't make me want to linger very long. For a hundred grand, you need people to spend some time on your project page.
8. Populate your page with some photos of other people. You will look less lonely on it, that way. You will be trying to sell this project via social networking, and wanting people to share it. Make it look fun, exciting, full of vigor and youthful energy.