I posted this as a reply under the Gadget Flow thread but realized maybe this could use a post of its own. I want to share my experience with Gadget flow since we just purchased the Platinum package (highest one) and are a week into it. The point of this is to give an unbiased point of view. They say if your product, campaign & marketing is shitty than nothing can help you. With a 20% conversion rate on Kickstarter, and being called a "winner" product from Hiral, who personally contacted, then called & continues to communicate with us (The creator of the Travel Jacket, the sixth most funded campaign on Kickstarter, raised $14 million off two campaigns and $20 mill for his startup), we really think this would be the best way to gauge Gadget Flows value to crowdfunders.
We first had our product, the HoverCharge, on Kickstarter, only for 2 weeks (rookie mistake, Hiral beat us over it as well) and all the traffic came from Kickstarter. We had a conversion rate of around 20%, based on the people that played the video. The dashboard showed us that 6,200 people hit play on the video, 22.5% finished it (1,395) and we ended up with 1,185 backers. I think that came down to the video, marketing & value of the product (we worked really hard on this). We raised $40k+ in 14 days, while making all the rookie mistakes you can imagine.
http://kck.st/2LuMT6K
No facebook ads, no email lists, no preparation before launch, a short campaign, we did however do a little cross promotion here and there which gave us a great boost. Realizing we have a great product and an awesome conversion rate, instead of going straight to inDemand (which charges you 8% if you come from Kickstarter, compared to 5% if you do a fresh campaign then go to inDemand), we started a fresh Indiegogo campaign, 60-days this time.
https://igg.me/at/hovercharge/x/18886404
16-days into this campaign, we were at $14k+. Few hundred spent on facebook ads, instagram ads. Still no email list (when will we learn). There was a great boost when we first launched, we had a good boost every time we cross promo'd, we used our 1,200+ backers as leverage and people loved to cross promo with us, but the momentum died out.
This is when Gadget flow reached out to us, and we decided to opt-in for their highest package, the platinum. We will post live results of all their promotions here: It's been 6 days since they started promoting us, and so far we have only seen $554 in pledges (13 backers) & 572 visitors from them. This info is from the custom link we provided them with and is displayed in the Indiegogo dash.
We continued to get Indiegogo backers & some other cross promos that we did, we are currently sitting at $17k.
There dash differentiates and states that they have sent over close to 4,000 visitors, which may be a glitch since total visits on our campaign are at 7,359, (most of these during the beginning of our campaign) and that number has only increased around 2,000 since we joined Gadget flow, and 65% of our funds and visitors are still coming from Indiegogo. I will continue to post updates throughout this process.
We received a response from Gadget Flow in the mega Gadget Flow thread, I want to be fair and unbiased so here it is:
"Thanks for your feedback! Happy to help.
Our dashboard displays the total clicks we've sent you and we track everything on a first-click basis. Please keep in mind that Indiegogo doesn't trigger Google Analytics on their app which means that while we track app sessions from our side since the tracking happens before they open the app you won't see that number grow on your GA.
Hope that helps!"
I give Gadget Flow a 10/10 on communication and customer service. Also their web traffic rating is pretty good too, we did some homework before hand and realized they are the real deal. They have told me that it takes a week+ to start seeing real results, so we are hoping for the best. My goal at the end would be to share with you, if Gadget flow is worth it to get the word out there.
With a conversion rate of 20% on Kickstarter, we want to see how far Gadget flow can get us. They say the Platinum package gets 4-5.5M impressions. I understand that impressions doesn't mean clicks, which doesn't mean video plays, which plays heavily into the conversion rate, and Kickstarter conversion rate doesn't = Indiegogo conversion rate (many people are iffy to support Indiegogo campaigns since their is no approval process for tech products) but we can still have a rough breakdown of what type of performance their top package will bring.
I will continue posting updates in the coming days, I really hope Gadget Flow pulls through as a great investment.
Thanks for reading