by hyperstarter » Wed Mar 29, 2017 12:35 am
Hi Will,
Welcome to the forum. I don't think a premature launch is the cause of the problem to be honest. The campaign page doesn't explain what you're doing well enough.
For example at 1minute 30 in the video (annoying voice over btw!), it explained everything I need to know about your campaign and thought it was a great idea! But it's not obvious from the page.
My suggestion is improve the campaign page, show exactly what the laces can do in a clear way and then start pitching and reaching out to "mom" type sites/blogs.
Best of luck.