Hi!
We launched an e-commerce site last November. It's a premium denim brand that allows customers to personalize their jeans in 5 simple steps. Even though it's an e-commerce site it has a customization factor to it. We call it e-tailoring! Check it out
www.jeanandtonic.com. We're planning a Kickstarter campaign that we will hopefully launch in August.
Our biggest challenge has been inventory management and restocking, since we must meet production minimums. Also, it has been really challenging to increase traffic on the site. Part of the funds from Kickstarter we will use to ramp up our digital marketing efforts and scale production.