by JozshJames » Thu Dec 11, 2014 1:29 am
Hey Jon.
I don't have a successful project (yet) to say what I've done to make it work with reaching out to an audience, in fact, I'm new to being a project creator and I'm in the process to trying to find the right audience (marketing and promoting).
I'm someone who's built my campaign from scratch, and everything else regarding the campaign/project, even down to the website. I created the graphics, music, artwork, all the animations/even voiced some of the characters in the animations (though I'm trying to work with voice actors to perform other characters), writing, video editing -- there's no one on my team, even for the marketing of the campaign.
And I think, here, might be the problem.
As an individual, I've spent so much time working on the idea (card game with a soundtrack/book) that I did not spend enough time marketing and promoting the campaign prior to launch, and I didn't work on a plan prior to or after the launch.
If I could, I think I would try using someone to promote/market the campaign, as I'm working on, and rather tend to, the project itself.
Unfortunately, I don't have the funds or know the right people to do it for me, so now I'm searching for the right places to promote and market the project (my search for resources brought me to this forum.)
I will tell you what I aim to do though, so perhaps it'll help with others: jump on twitter and tweet people who may be interested in your project and ask for retweets.
I'm talking about the regular users. People who might fit the demographic for the project. This wasn't my idea, but my friends. It doesn't hurt to ask individuals for a tweet or retweet, you just have to deal with the potential rejection. Rejection is nothing you can't overcome, as I imagine all creators of all sorts deal with it, so it is what it is.
Also, use hashtags in your social media post. Use as many relevant hashtags as you can in regards to your project, that way, when people search for a keyword, your project will be discovered (hopefully). But also tweet/post often (again something I haven't fully done)
I plan to start doing this asap, as I'm finishing some promotional graphics/animations.
I'll let you know how this method works out with an update in a few days, and we'll see if it can jump start a project to being successfully funded.
-Josh