KickstarterForum.org

Cool project. I'm not a big shoe guy (I have two pairs), but seems like other people could like it. In terms of tips for increasing exposure, I would recommend putting together a blogger and media list like the one below, only specific to your nice, and start contacting people (also a list of relevant design forums, groups, meetups, etc):

http://www.crowdfundingpr.org/30-journa ... campaigns/