by sdmompreneur » Tue Jul 01, 2014 8:19 pm
Hi everyone!
I'm preparing to launch a 30 day kickstarter for a baby product in mid September. I've done a TON of research and am knee deep in spreadsheets, email drafts, and other pre-launch work. My main question today is, what is the optimal timing of events as you prepare for a launch? For instance, should I wait to send any photos or videos of the product to media or bloggers until immediately before launch day? When should press releases be sent out to national and local media outlets? I've heard anywhere from 3 months out to 2 weeks out. Has anyone come across any articles that discuss this topic specifically?
I'd really appreciate any input on this. TIA!
Sat