I started my campaign on the weekend because that is when my friends and family responded the most to my social media leading up to my launch. I also did a soft launch the day before for my closest friends and family so they had first dibs on my early bird specials and so my project would not look bare on my launch date, I did 41% the first weekend. Definitely plan for your mid campaign slump (press would be good at this time)- I did not do so well with this part:)
@ sdmompreneur is your product top secret?
Checked out your website. Also, you should check out my project. Moms and travelers are my biggest followers.
You may need a Kodi bag for your busy months ahead. Good luck!!!