You have a chance to buy things not from a British designer, but from an employee of a Chinese factory that makes replicas of famous brands. I'm actually surprised that companies still have not done anything to protect their products from plagiarism, because, for example,
www.collectid.io can provide a service for linking the brand to NFC, which will allow obtaining data about the product, which cannot be faked, and thus it will be much harder to deceive the customer, but about this technology, nobody is said.