Lunarbaboon's campaign has been blowing up. For some very good reasons -- the first being, it's an excellent, relatable, feel-good kind of comic (it's mostly about being a dad, especially a geek/creative dad). He's been updating regularly for two years, and eventually became a Reddit favorite. It looks like for the bound-volume campaign, he was also able to score a Saturday Morning Breakfast Cereal endorsement -- lucky duck!