by aknicholas » Thu Oct 13, 2016 1:02 pm
It's been discussed before, I think, but I've had some limited success with messaging dropped backers. Kickstarter backers who pledge and then cancel. I assume most pledge cancellations are for reasons other than the project itself; either they were on the fence and found something better, or they had a financial change. None the less, I've sent messages with the tone of a romantic comedy movie, "Hey, hope you've been well. I'm doing okay, of course not as well as when you were here. I hope our paths may cross again someday." I've had a couple of re-signups after these messages. It has not amounted to much (about 1% of project revenue as cancellations are usually smaller pledges) but for people with lower average pledges, it may be more helpful.
What has worked for you?
Art Photo Books