I have run some display adverts recently on Google and have been surprised by some of the findings, which may be down to my ad experience but given some of the findings not exclusively.
So I ran some trial ads targeting specific demographics, locations, based on apps they use and habits, their income, language, age, intention, keywords etc..
I was seeing a lot of impressions, and a CTR of 2% for an add spend CPC of $0.07 each on a $30 daily budget. However digging into the placements, 2/3rds of these were going to children's channels, which are of no use or targeted for, primarily I believe this is parents using their phones for their children to view on, Though what they are doing up at 4am watching on a blue light device is anyones is another debate entirely. So filtering these placements out, along with the foreign channels again we targeted English,,, left us with a 90% reduction in impressions...
So is this a true statement or to general?
If you’re not selling the right products, generating sales or leads with Adwords could be close to impossible. This is because of the following reasons:
"No one is searching for the products, brands or categories that you sell. Nor are they searching for any problems that your product solves. Take a look at the Google Keyword Tool to get a feel for what people are searching for (and how often that happens!)
Your margins are small or your average order value is really low. (It’s hard to be profitable selling a $6 product if each click costs $0.5)
Your website isn’t generating any sales: people visit your site but can’t find their way to the checkout or they don’t want to the products that you’re selling.
You sell rare or unique products. If you have a very limited inventory (like 1 product), the scale of Adwords doesn’t work in your favour because ut takes a while to find the best combination of keywords, ads and bids that generate the best results.
If an entrepreneur tells me they can’t get Adwords to work, it’s usually because of one of those 3 facts."
https://www.storegrowers.com/3-facts-th ... ine-store/And for information on the issue of Children channels,
https://www.semrush.com/blog/how-to-exc ... vertising/What's your experiences using google ads to build your email list?