by LtRAdv » Mon Nov 10, 2014 3:16 pm
Best of luck with your project.
We're current running a Kickstarter campaign for a series of children's stories, so thought this input would help:
* Ours is a chooseable path story with the child's name in the story that was originally set-up as an app and then we added options for an ebook and printed book. We saw other projects giving away ebooks at lower prices points, but thought there would be some added value in putting the child's name in the story.
* It's been interesting seeing who selected which options. Originally, we did not have a reward level for the full version of the app and just had our rewards for hardback book, paperback book & ebook. Most selected the hardback or ebook options. Then, we added the reward option for the full version of the app and since then, most all the support has been for the these rewards.
* I would echo the comments of the others. Get a designer and have great looking artwork. They can be found on odesk, elance or sites like that. Either paying them up front or doing a revenue share could work.
* Finally, and this is the biggest advice. We've had some pretty good marketing campaigns in the past for other projects or businesses. For our Kickstarter, we thought we'd put time into setting up the Kickstarter page, coming up with creative rewards and reaching out to media... but we missed building a critical mass of supports before our project started and we should have done much more before we launched. Our project has gotten rave reviews, but few have found it. At this point, over 99% of our support has come from our own efforts - meaning friends and family, or those regular Kickstarter backers who have found the project through our own social efforts and not via the KS search, so the main point would be start early and gain supporters in advance via a lead capture page, keep them informed via email and then have the list of potential backers ready to email when you launch. We thought much more support would come from the community, but we've found from getting in touch with others in this category is that most support comes from friends and family.
Hope this helps & best of luck in your efforts!